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Html complexity: majority of the e-mail clients support only minimal html. Like straightforward break tags, paragraph tags etc. Don’t use complicated html code such as frames, sliding menus etc.4. Hiding and Tracking links: Great benefit of Html e-mails is you can hide your affiliate hyperlinks and track who opened the emails.5. Easy to publish online! Make a template for your Html emails. So let all e-mails be consistent in layout. It’s possible to publish ecourses or the ezines online directly. You do not have to format like in text mails.6. Attachments: All email list managers has the capability to attach single or multiple attachments.
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